e4m IDMA 2026: UltraTech and Wavemaker India clinch top honours

Among the other key winners are Mindshare India, Mondelez (Cadbury) and Amazon Ads

by e4m Desk
Published: Jul 24, 2026 9:59 PM | 2 min read

The 17th Indian Digital Marketing Awards (IDMA) took place on July 24 in Mumbai, organized by the exchange4media Group, celebrating achievements in the digital media sector.
UltraTech was awarded 'Best Digital and Social Media Advertiser of the Year', while Wavemaker India received the title of 'Best Digital, Social Media & Mobile Media Agency of the Year'.
UltraTech won a total of 13 awards, including 5 golds, while Wavemaker India secured 45 awards, comprising 15 golds; other notable winners included Mindshare India, Amazon Ads, and Mondelez (Cadbury).
The jury for this year's awards was chaired by Saugata Gupta, MD and CEO of Marico Limited, alongside Dr. Annurag Batra, with members from various industry sectors contributing their expertise.

The exchange4media Group hosted the 17th edition of the Indian Digital Marketing Awards (IDMA) on Friday, July 24, in Mumbai. The spectacular awards night, that honoured the remarkable contributions of brands and agencies within the digital media landscape, was graced by top industry leaders, business heads and creative minds.

The big wins of the award night were bagged by UltraTech and Wavemaker India. While UltraTech was named the ‘Best Digital and Social Media Advertiser of the Year’, Wavemaker India took home the ‘Best Digital, Social Media & Mobile Media Agency of the Year’ honour. Among the other key winners were Mindshare India, Mondelez (Cadbury) and Amazon Ads.

Coming to the metal tally, UltraTech bagged a total of 13 metals including 5 gold metals, 4 silver and 4 bronze metals across categories and Wavemaker India took home 45 metals across categories including 15 golds, 21 silver metals and 9 bronze metals.

The other key winners of the night included Mindshare India that bagged 24 metals including 10 golds, 7 silver and 7 bronze metals, Amazon Ads bagged 24 metals with 10 golds, 9 silver metals and 5 bronze metals and Mondelez (Cadbury) won 12 metals including 5 golds, 2 silver and 5 bronze metals across categories.

This year, Saugata Gupta, Managing Director (MD) and Chief Executive Officer (CEO) of Marico Limited, was the Jury Chair while the Co-jury Chair was Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members included industry leaders, seasoned professionals, and renowned personalities who will bring together a wealth of experience from diverse fields.

IDMA celebrates excellence, innovation, and creativity, by recognising the best campaigns that stand out for their impressive content, insight and impact. The award serves as a platform to acknowledge the remarkable contributions of brands and agencies within the digital media landscape.

Here’s the complete list of winners: